About Feedgood Factor
As part of its work to support NHS Boards, the Scottish Government has developed a new breastfeeding social marketing campaign for Scotland. This is part of the Scottish Government’s Health Improvement Social Marketing Strategy (HISMS). The materials shown are from the new campaign launched in January 2011.
Campaign Overview
The campaign aims to communicate that breastfeeding is achievable and increase the target audience’s confidence in their ability by showing mums who are in control and making positive choices for themselves and their babies.
The campaign also reiterates that advice and support is available through their health professionals to ensure they feel supported and confident in developing the skills needed for successful breastfeeding.
What is available for you to use?
We have the following artwork available to use:
- A3 Poster / 6 Sheet Poster Option 1
- A3 Poster / 6 Sheet Poster Option 2
- A3 Poster / 6 Sheet Poster Option 3
- Bus Side Option 1
- Bus Side Option 2
- Bus Side Option 3
The artwork can be printed at whichever size meets your needs, for example, you may choose to print the poster as A4 rather than A3.
Why use this campaign material?
All of the materials have been researched and found to be motivating to the target audience. The materials were felt to be endorsed by mums in our target audience, making the message credible and relevant.
Using this artwork will ensure a co-ordinated and unified message is conveyed across Scotland and means you will be making the best use of our shared resources. This will mean less time and money needs to be spent working towards the same goal.
How should the campaign material be used?
The layout and copy of the materials is set and cannot be changed. The hi-res PDFs provided can be printed at the relevant size for your needs.
